FINANCE/TECH
Darktrace
Darktrace needed a full revamp of its messaging and visual identity as the approach to cybersecurity had evolved over the years. We interviewed 40+ team members (MI5, MI6, scientists, stakeholders) to understand the technology, partnerships (McLaren F1) and where we were heading. Sold for $5.3B to Thoma Bravo.
Research
New Visual Identity
Web + Copywriting
VIJO
A platform for the a start-up technology in the video journaling space needed a ground up build and GTM strategy. Truthfulness Monitoring helps you be honest with yourself while sharing memories and thoughts with others. We love this one.
Naming
Website + Copywriting
Logo + Visual Identity
OLD
NEW
Sure! We’ll call it tech. This innovative portable drinkware line needed a refresh as they expanded and brought on new tech. It’s a tumbler yes, but it also has interchangeable bases for sound, power and lighting. Amazing. We took the logo, colors, narrative, website and content to the next level. We love this one and sales are booming!
Positioning
Visual Identity
Copywriting
Ecommerce Website
Pour Caddy
Evergreen Financing is a smart solution to the complex and fragmented landscape of traditional real estate financing. We created a modern, tech-friendly brand that makes it clear: this isn’t your father’s direct lender.
Positioning
Visual Identity
Copywriting
Campaign Ideation