CPG
NEW
OLD
Mac Squares
Mac Squares make sense. Seconds to have familiar, comfort on the go protein solution. However, they were originally marketing to parents with kids only. The packaging and messaging was missing out on a real opportunity. Via “brand therapy” we realized that their product positioning wasn’t reflecting the premium ingredients that were going into the recipes. So we made a full turn to premium, highlighting ingredients and expanding the potential market. Yum.
Positioning + GTM Strategy
Copywriting
Logo/Colors/Typography
Packaging
Root 2 Crown
Empower the healer in you. Root to Crown is a holistic range of premium chakra-based CBD/THC-infused gummies to help restore balance in your life.
Positioning
Social Media Strategy
Logo/Colors/Typography
Packaging
Website
BOUJEE HIPPIE
A brand with 600K followers on Instagram has been crushing it. However, a full overhaul and story was needed to take the brand of supplements catering to women of color to the next level. Launching soon! We’re proud of this one.
Positioning
Logo/Colors/Typography
Packaging
Social Media Creative Support